吃瓜猎奇 Global Hosts GoFundMe Storytelling and Marketing Pro Kelsea Little

November 8, 2021

吃瓜猎奇 Global recently hosted Kelsea Little, GoFundMe鈥檚 Head of Brand Storytelling, as part of its Career Success webinar series. 吃瓜猎奇 Global Associate Director of Student Resources Jerid Counterman and Marketing Program Director Dr. Lee Ann Walker introduced Little to faculty, guests, and marketing students.听

Little began her GoFundMe career journey in 2013. She was offered a position as a customer happiness agent after connecting with the organization鈥檚 mission. In what she describes as a 鈥渒ismet moment,鈥� she accepted the offer even before leaving her initial interview.听

Since then, Little has helped build the company鈥檚 editorial strategy from the ground up. She moved from the customer support role to GoFundMe鈥檚 first Media Director, to Senior Manager of Brand Content, to her current role of Head Of Brand Storytelling. She is also the host, creator, and producer of GoFundMe鈥檚 podcast, , and interviews everyday heroes from around the world who are working to positively impact their communities and improve the lives of their fellow humans.

Little’s Advice:

Always be the squeaky wheel. 鈥淚f you have talents or strengths that aren鈥檛 being utilized in your current role, you need to make sure the right people know about that.鈥澨�
The best marketing is created with the customer in mind. 鈥淚t鈥檚 critical to understand who your customers are. Too often, we get excited by creative ideas, but if it鈥檚 missing that truth for your customers and knowing their actual experiences, it鈥檚 not going to resonate with them.鈥澨�
Have a healthy attitude for change. 鈥淭here鈥檚 no benefit in being territorial in the workplace. Be confident in what you bring to the table, have a collaborative attitude, and work to lift others up where you can.鈥澨�
Be entrepreneurial. 鈥淒on鈥檛 sit on that brilliant idea. I don鈥檛 think there鈥檚 any harm in pitching your idea to the people who need to see it and getting them to dream along with you.鈥澨�
Always be thinking strategically. 鈥淎re there multiple efforts across the organization or your department that can be strengthened? Is there a gap in a project that your department can help address? Always be thinking this way.鈥澨�
It is OK to learn on the job. 鈥淚 used to feel a lot of imposter syndrome, but we are all more than capable of figuring something out that we鈥檙e not familiar with. Real-world, on-the-job experience has been incredibly valuable in my career.鈥�

Hear the rest of Kelsea Little鈥檚 insights, tips, and career advice: 听

Learn more about 吃瓜猎奇 Global鈥檚 Marketing degree and certificate programs:听

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